Ian Henman
Ian Henman
How Much Does Google Adwords Cost for a Small Business in 2018?
The question is asked all the time “How much do I need to spend on Google AdWords to make it worthwhile?”. The answer to how much does Google AdWords cost isn’t a black and white one unfortunately because the advertising platform is so flexible, to begin with. The short answer is: The long answer is […]
Continue readingLocation Targeting HACKS for Google Adwords in 2018
There are lots of parts to a small business Google AdWords campaign. Keywords to target Bids and Budgets Ads and Landing Pages One of the pieces that are often overlooked is your location targeting. Choosing the right locations in your local area to target for your campaign can make a HUGE difference in how effective […]
Continue readingGoogle AdWords vs Bing Ads – Which PPC Advertising Should You Do in 2018?
BING…. not a word you hear a lot in the digital advertising world, but ya know what, we really should hear it more often. Afterall newest Windows computers have the new EDGE browser by Microsoft built in and its default search engine is BING (Microsoft). So how does Google Adwords vs Bing ads compare in the world of […]
Continue readingGoogle AdWords for Chiropractors – Does it Make Sense Still in 2018?
Chiropractors, you’re a highly targeted bunch by man. Be it coaches trying to improve your practice or closing techniques. Technology and equipment salespeople who have the next best gadget or marketing folks like us here at Footpath Marketing. In this post, I’ve got nothing to pitch you or sell you. I want to only answer […]
Continue reading