Google AdWords for Chiropractors – Does it Make Sense Still in 2018?

Chiropractors, you’re a highly targeted bunch by man. Be it coaches trying to improve your practice or closing techniques. Technology and equipment salespeople who have the next best gadget or marketing folks like us here at Footpath Marketing.

In this post, I’ve got nothing to pitch you or sell you.

I want to only answer one simple question and that’s is a Chiropractic Google AdWords campaign worthwhile still in 2018, or should you be looking at alternative channels like Facebook, YouTube and the like?

If you’re short on time I’ve got a video I did for our YouTube channel which more or less covers EXACTLY what we’ll cover in this post on Google AdWords for Chiropractors. Click below to watch that now.

Let’s get started with the analysis.

What’s the Potential of New Chiropractic Patients in Your City?

So the first thing I always look at when speaking with a prospective new chiropractic client who wants to generate new patients is, what is the potential in your area to acquire new patients online.

How do we determine this? We look at keyword search data that we can access. Below is a small screenshot of a few cities and the potential that exists for chiropractic patients in those cities.

The number in the second column is the average number of people who search the phrase in the first column each month.

Now by no means is this an exhaustive list of all the Chiropractor Google AdWords keywords that you could target. We just use this data as a starting point to determine an answer to the question “IS this worthwhile exploring or not?”.

The people doing those searches are (you probably guessed it) either EXTREMELY BORED or looking for a chiropractor in the given city.

If you position your name and clinic in front of them then you stand a much better chance of acquiring that person as a chiropractic patient then if you don’t advertise to them.

How to Get In Front of Those Prospective Chiro Patients

There are two ways that you can get in front of those prospective new patients with a Chiropractor AdWords campaign.

The first is the Google Ads you’re definitely familiar with. Those ads that appear above the map and search results when Google just about anything. Here’s an example screenshot of what you see in most cities when you do a search for a chiropractor.

The other way to get your practice in front of those new prospective patients is by placing an ad on the map with mobile searches.

This is a reasonably new feature of Adwords and many chiros are not doing it yet, but it works like Gang Busters for mobile searches.

See in the screenshot below, the ad that’s on the map. Pretty neat huh! This helps you advertising to neighboring suburbs and even towns that you wouldn’t be able to get your practice rank for otherwise.

Now, you might say “There are already four people advertising in there, how am I to break in and acquire patients with AdWords?“.

Not to worry my chiropractic pal!

That’s why people work with consultants and agencies such as Footpath Marketing. We spend all day every day running Google Adwords campaigns for not only Chiropractors by other professional and health services businesses.

We know how to:

• Craft the right ads
• Eliminate words that waste spend
• Setup all of the tracking needed to ensure we optimize your results

Trying to do it yourself can lead to wasted money and frustration, but working with an agency, even if it costs a few bucks, will lead you to faster results and higher ROI.

I hope walking you through the potential that exists for a chiropractor to advertise with Google AdWords in 2018 and then sharing some examples of where you display your ads and how to connect with those potential prospects boosts your confidence to try Google Adwords for your Chiropractic practice even in 2018.

Grab our free demo video of how we guage potential, setup campaigns and manage them for Chiropractors as well as our pricing guide. It’s no risk and some great info to help you decide where to spend your online marketing dollars.